THE PROJECT
Fit Burst is a digital fitness product built around workout challenges, progress tracking, and shared motivation. The goal of this project was to design a website that clearly communicates the app’s value, energy, and sense of movement, while staying easy to understand and focused on conversion.
WHAT WE DO
The Fit Burst website reflects motion, motivation, and consistency. A bold orange and purple colour palette, combined with dynamic layouts and subtle animation, creates an energetic and engaging experience. Clear visual rhythm helps users quickly understand the product and feel encouraged to join challenges and always stay active.
The design supports Fit Burst’s active character while keeping the experience straightforward and usable. We focused on clear navigation and balanced layouts to highlight key features without visual overload. The result is a product website that conveys energy through structure and pacing, supporting confident user decisions.
This section demonstrates how the user journey was simplified into three core stages: selecting a challenge, tracking daily activity, and levelling up through measurable progress. The structure reinforces clarity while maintaining a sense of reward and momentum.
Gamified mechanics were introduced to encourage daily engagement without overwhelming the user. Progress indicators, milestone tracking, and visual feedback loops were designed to reinforce consistency and long-term habit formation.
FitBurst demonstrates how gamification, structured UX, and strong visual identity can work together to create a motivating digital experience. The project translates abstract goals like discipline and consistency into tangible product mechanics and clear user flows. Through thoughtful interaction design and a cohesive interface system, the concept evolves from a fitness idea into a structured, engaging platform built around measurable progress and long-term habit formation.
